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Director of International PCB Sales - UGPCB

Talent Recruitment

Director of International PCB Sales

PCB Sales Representative

Senior Overseas Sales Executive – PCB Industry Leadership Role

Position aligned with IPC standards and PCB industry best practices for global market expansion

Core Responsibilities & Strategic Impact

  • Lead cross-functional sales strategy development and execution to drive PCB business growth across international markets, ensuring alignment with IPC-6012 quality standards and ISO-certified processes.
  • Architect and implement 3-5 year strategic roadmaps with measurable KPIs for PCB revenue targets, customer acquisition funnels, and market penetration metrics.
  • Monitor global PCB market trends, competitive intelligence, and regulatory shifts (e.g., RoHS, REACH compliance) to proactively adjust sales tactics and product positioning.
  • Spearhead platform-based sales expansion through digital channels (B2B e-commerce, CRM systems) and traditional trade networks, optimizing customer lifecycle management for PCB clients.
  • Build high-performance sales teams through structured training programs, performance benchmarking, and incentive frameworks that foster PCB industry expertise and cross-cultural communication skills.

Qualifications & Competency Framework

  • Bachelor’s degree or higher in Business Administration, Marketing, International Trade, or related fields with preference for candidates holding IPC-certified training credentials.
  • Proven expertise in PCB sales management with 5+ years of B2B leadership experience managing 30+ member teams; deep understanding of PCB manufacturing processes (e.g., multi-layer PCBs, HDI technology) and supply chain dynamics.
  • Mastery of international sales methodologies including channel development, negotiable contract structuring, and cross-border logistics optimization for PCB products.
  • Exceptional strategic acumen for market entry strategies, competitive differentiation, and crisis management in global electronics markets.
  • Fluency in English with cross-cultural negotiation skills; proficiency in additional languages (e.g., German, Japanese) preferred for key PCB markets.

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